Guests enjoy a meal at Orlandeaux's Cafe.

Industry Education

Educational Resources from the Louisiana Office of Tourism

The Louisiana Office of Tourism is committed to promoting Louisiana as a top travel destination and maximizing economic impact across all our state's 64 parishes. 

To support our partners in these efforts, we provide educational resources, including visitor research and visitation trends; access to materials from past webinars, seminars and conferences; and marketing opportunities for partners. 

Visit our Press Room for the latest news from LOT, as well as information on upcoming events.

Materials from Past Events

Tourism Sales and Marketing Educational Seminar Presentations
Rural Tourism/Byways Conference Presentations
Webinars & Trainings

Additional Resources

Research & Trends
Partner Opportunities
Press Room

Event Photos

Thumb through snapshots from previous events and see if you spot anyone you know! 

LOT team members.

APRIL 2025 Special guests Marie Louise Stagg, D. Elliot Calloway and Umang Malbari shared their insights and answered questions from guests at the Steps to Sucess program. 

LOT team members.

APRIL 2025 As an extension of the Louisiana Sales & Marketing Educational Seminar, the International Inbound Travel Association (IITA)'s Steps to Success training program was held in Alexandria, Louisiana. This is one of the many initiatives the Louisiana Office of Tourism has invested in to empower our state partners to thrive and build a stronger and smarter tourism industry for Louisiana.

LOT team members.

JANUARY 2025 LOT staff members at the first annual Louisiana Sales & Marketing Educational Seminar, held in the capital city. 

LOT team members.

APRIL 2025 Presented by Jennifer Ackerson, President of Alon Tourism Solution, this course guided partners from the fundamentals of working with the tour operators to advanced strategies to grow your business. It was a great day of learning, connections and inspiration.

LOT team members.

JANUARY 2025 LOT staff and partners around the state got to meet, collaborate and network at the Louisiana Sales & Marketing Educational Seminar. 

LOT team members.

JANUARY 2025 Doug Bourgeois, Assistant Secretary of Tourism, spoke at the Louisiana Sales & Marketing Educational Seminar, sharing opportunities to be part of future campaigns with our partners. These included opportunities for involvement in the 2025 Year of Food campaign. 

LOT team members.

JANUARY 2025 Partners were treated to an impressive lineup of speakers at the Louisiana Sales & Marketing Educational Seminar with keynote speaker Amir Eylon, President & CEO of Longwoods International; John David, President of Sports ETA; Neil Tagliavini Jones and Kirsty Dillury of Travel & Tourism Marketing; Jennifer Ackerson, President of Alon Tourism Solutions; Brian Jewell of the Group Travel Leader; Jen Gray O'Connor and Andrew Leary of Coraggio Group; and Maura Gast, Executive Director of Irving Convention and Visitors Bureau. 

LOT team members.

APRIL 2025 LOT brought the Destination Optimization Training Program to Natchitoches and Ruston! The Destination Optimization Training program is designed to provide tools and tactics to improve the completeness, quality and accuracy of destination content across Google products.